Discover Jacksonville Gold

how it works page 2

Option 1: QR Code Triggers Website Discount Page

Flow:

  1. Customer sees the poster outside your store.
  2. They scan the QR code with their phone.
  3. A webpage opens instantly on their phone with a special discount message like:“You’ve unlocked 15% off! Show this screen at checkout.”
  4. Customer walks into your shop, shows the screen, and the discount is applied manually (or scanned if there’s a POS promo code).

Why It’s Great:

  • No need to print multiple codes.
  • You can update the offer anytime on the backend.
  • Collect emails or signups on that page if desired.
  • Very simple for customers—no app, no confusion.

✅ Option 2: QR Code Scanned At Checkout for Discount

Flow:

  1. Customer sees the poster or flyer with the QR code.
  2. They don’t scan it right away—instead, bring it to the counter.
  3. At checkout, either:
    • Staff scan the QR from the poster to trigger the discount in your POS.
    • Or customer scans it on their phone (if they took a photo or the QR is printed on a flyer).

Why It’s Less Ideal:

  • Slows down checkout slightly.
  • Less interactive—no landing page to explain the offer or collect info.
  • Doesn’t engage the customer until after they’re already buying.

🔄 Recommended Hybrid (Best of Both Worlds)

Let the QR code:

  1. Open a branded, mobile-optimized landing page
  2. Show the discount message + instructions
  3. Optional: Collect email for future promotions
  4. Have staff honor the discount when they see that page

Example:

“Thanks for visiting! Show this screen at checkout for 10% off today’s purchase.”
[No download required. Just flash and save.]

Storyboard: “Scan to Discover Our Story” – QR Code Experience

1. Scene: Eye-Catching Signage or Product Label

  • Visual: Beautiful poster near a lavender field, a wine bottle label, or front desk sign.
  • Text:
    • “🌿 Meet the Makers Behind the Magic”
    • “📱 Scan to Watch Our Story”
    • “Learn how we grow, craft, and create right here in Southern Oregon”
  • QR Code: Centered and easy to scan, with a clear call to action.

2. Scene: QR Code Scan Triggers Mobile Website

  • What Happens: User scans the QR code with their phone’s camera.
  • Result: A mobile-friendly landing page opens immediately in their browser.

3. Scene: Landing Page with Embedded Video

  • Page Title: “Welcome to Our Story”
  • Headline: “See what makes our farm/shop/crafts so special.”
  • Video Embed: A 1–2 minute video hosted on YouTube, Vimeo, or native video player.
  • Optional Text Below Video:
    • “We’re a small family-owned operation in the heart of the Applegate Valley, and every product you touch is grown, harvested, or crafted by hand.”
    • Button: “Explore Our Products” or “Plan a Visit”

4. Scene: Call-to-Action or Optional Engagement

  • After the video, page can include:
    • Email signup: “Want to hear more from us?”
    • Discount offer: “Show this screen in-store for 10% off”
    • Social links: Instagram, Facebook, etc.
    • Button: “Shop Now” or “Book a Workshop”

✅ Why This Works

  • Instant connection: Customers learn your story while standing in front of your product or venue.
  • No app required: Opens in browser—fast and user-friendly.
  • Educational & emotional: Video brings your brand to life in an authentic way.
  • Shareable: Visitors can easily re-watch or share the link with friends.

🛠️ What You Need to Make It Happen

  1. Short video (1–2 minutes) hosted online (YouTube, Vimeo, etc.)
  2. Simple landing page (built on Wix, Squarespace, WordPress, or custom)
  3. A QR code generator to link the video page (use a branded or trackable one like QRCode Monkey or Flowcode)
  4. Printed display or label with strong visual design and a clear message